No I don't mean I'm not going to talk about it again. I mean it's not the first time Blackpool has had a new promenade. Also not the first time that having decided to build a new promenade that they took the opportunity to build out to sea, reclaiming land back from the beach.
It's just over a hundred years since the last time the Promenade was widened. Most of it was opened in 1906. The final part around the Metropole to Cocker Street was completed 1910-1911. The postcard shown above has the middle circle segment labelled "New Promenade". The five photographs used for the postcard have been hand-coloured.